Book
Between the Lines: Early Advertising in Singapore
Topics
History
20 July 2018
A pictorial collection of early print advertisements that provides fascinating insights into the shifting social dynamics of Singapore between the 1830s and 1960s.
Singapore: National Library Board, Singapore, 2018.
About the Book
This pictorial collection of early print advertisements not only gives an overview of two centuries' worth of ad copy and artwork but also provides fascinating insights into the shifting social dynamics of Singapore between the 1830s and 1960s. More than 400 ad images are complemented by insightful commentaries that help us understand the minds of both advertiser and consumer and open a window into the social conditions of Singapore at the time.