A Century of Singapore’s Cinemas

Once central to Singapore’s social and cultural life, cinemas went from being majestic, memorable landmarks to more utilitarian and prosaic halls housed in shopping malls.

By Alvin Tan

For film aficionados in Singapore, Tuesday, 19 August 2025, was a black day. That was when The Projector – Singapore’s only independent cinema – announced that it would cease all operations immediately, with all screenings and events cancelled. Citing “rising operational costs, shifting audience habits and the global decline in cinema attendance”, The Projector would go into liquidation with debts totalling $1.2 million.¹ This was followed by an announcement a few weeks later that Cathay Cineplexes would be wound up and go into voluntary liquidation.² Is this curtains for the cinema industry in Singapore?  

Cinemas were once institutions that served important social, cultural, educational and economic functions. In the pre-television era, these landmark buildings provided the people with communal experiences. Today, for most people, watching a movie has gone from being a shared experience to a siloed and personalised act of private, if not solitary, consumption, on a glass screen slightly wider than one’s palm. Or if one makes the effort to go to the cinema, it means traversing the many floors in a shopping mall before locating it on the uppermost floor, one option among the many offerings and services available. 

Little but a Novelty?

Singapore’s first enclosed cinema – the Paris Cinematograph – opened in 1904, in a section of the Malay Theatre on Victoria Street. Before this, film screenings took place in tents or in existing theatres and music halls. For the locals, the cinema added another option to the rich repertoire of street entertainment available at the time, such as Chinese opera, Javanese wayang kulit (shadow puppetry) and bangsawan (Malay opera). 

As “talkies” (films with sound) came on the scene, bangsawan failed to compete and former bangsawan venues were converted into movie theatres. In February 1935, Theatre Royal on North Bridge Road – ostensibly the first permanent bangsawan venue – was modernised, renamed Royal Theatre and eventually screened Tamil “talkies” in place of bangsawan performances.³ 

Meanwhile, with their moving images (and eventually sound), cinemas in Singapore grew in popularity. New venues appeared, some of which became household names and geographical landmarks. In 1909, Tan Cheng Kee – the eldest son of the Melaka-born Peranakan entrepreneur Tan Keong Saik (Keong Saik Road in Singapore was named after him) – bought the Marlborough and the adjacent Alhambra theatres on Beach Road. He rebuilt the Alhambra in 1914 per the design of Eurasian architect J.B. Westerhout and reopened it to great fanfare in 1916.⁴

The cinema was nicknamed “Hai Kee”, meaning “edge of the sea” in Hokkien because of its beachfront location. The Alhambra could seat 3,500 patrons who could take in the sea view from its tea garden, which came with a live orchestra to boot.⁵ These marked Tan’s first forays into Singapore’s cinema business. His pioneering moves predated the better-known Shaw Brothers and Cathay Organisation by more than a decade.  

Tan went on to acquire the Palladium on Orchard Road in 1918 for $25,000 – way below its $60,000 construction cost. Tan remodelled this erstwhile rival of the Alhambra, renaming it the Pavilion in 1925.⁶ At the same time, he rebuilt his first acquisition – the Marlborough – and equipped it with electric fans and lighting to make for a more comfortable viewer experience. 

A shrewd businessman, Tan was an inveterate upgrader who willingly invested to make his cinemas relevant and appealing. In 1930, he shelled out $100,000 to update and improve the Alhambra which, together with the screening rights he obtained from major film producers Metro-Goldwyn-Mayer, United Artists, Fox Film Corporation and Warner Brothers, ensured that the crowds kept coming.⁷

The late 1920s onwards saw a boom in the movie theatre industry. In 1929, Jubilee Theatre on North Bridge Road opened. It was among the first cinemas to be installed with equipment to support “talkies”. In the 1950s, it was the premier theatre for Cantonese films, with bookings having to be made one week in advance. 

A year later, Capitol Theatre, owned by the Namazie brothers, opened on 22 May 1930. Located at the junction of Stamford Road and North Bridge Road, it was not just another cinema. It was a high-end destination that exuded a touch of upmarket class that none of the other cinemas quite managed to replicate.⁸

Inspired by the Roxy Theatre in New York, Capitol’s British architects, P.H. Keys and F. Dowdeswell, designed a building that remains an architectural landmark to this day. Capitol was in many ways a cinema of superlatives. It was the largest theatre in the Far East with its 1,600-seating capacity. It housed what was then the largest projection room in the world, built with reinforced concrete, the latest construction material. It screened its films with the world’s latest Simplex deluxe projectors. 

Its ventilation system, novel and innovative for its time, pumped in cooled air for the comfort of its patrons, who were decked out in their best. Most importantly, it was built and equipped specifically for “talkies”, with special attention paid to its acoustic design and performance.⁹

The others were not to be outdone though. On 3 October 1939, Singapore’s first skyscraper, the 16-storey Cathay Building opened at the foot of Mount Sophia. Housing a hotel, a restaurant and Singapore’s first air-conditioned cinema with 1,321 seats, it was owned by the film magnate Loke Wan Tho, who established Cathay Organisation in 1935.¹⁰

On 15 February 1942, the British surrendered Singapore to the Japanese after a bruising 70-day campaign that saw them retreat down the length of the Malay Peninsula. Cathay Building, which was hit by enemy gunfire, was appropriated by the Japanese during the occupation years and renamed Dai Toa Gekijo (Greater Eastern Asian Theatre). It was used as the base for Radio Syonan, and as the headquarters of the propaganda department and the military information bureau. 

Postwar Recovery and Growth (1946–65)

After the war, the cinema industry underwent a period of consolidation and growth. In 1946, Shaw Brothers – founded by Shanghainese brothers Runme Shaw and Run Run Shaw in 1928, who were originally from Ningbo, China – acquired Capitol Theatre.¹¹ Tan Cheng Kee’s cinema empire, which had divested the Alhambra and the Marlborough in the late 1930s to Shaw Brothers, exited the scene.¹²  

Shaw Brothers, which became the holding company Shaw Organisation in 1988, built Shaw House at the junction of Orchard Road and Scotts Road. The 10-storey building officially opened in November 1958, and was constructed using Italian marble, specially hammered plaster and Venetian glass mosaic tiles. Lido Cinema, described as the “most luxurious theatre in Singapore” by the Straits Times, opened beside Shaw House in February 1959.¹³

Cathay Organisation also began expanding its cinema chain.¹⁴ In January 1951, Cathay, after renovating and renaming the Alhambra as the New Alhambra, reopened a year later with a screening of the Western film, Broken Arrow.¹⁵

A new player also entered the market. In 1945, Goh Eng Wah, originally from Muar, Johor, partnered a friend to open and screen films in Victory Theatre at Happy World (later renamed Gay World) amusement park.¹⁶ He subsequently acquired stakes in Happy Theatre and Silver World, both at the same location. The eponymously named Eng Wah Organisation, founded in 1946, grew to become a major player in cinemas in Housing and Development Board (HDB) estates across Singapore in the 1970s.¹⁷ Eng Wah, together with Shaw and Cathay, eventually dominated the postwar movie theatre business.

New Towns, New Lifestyles, New Cinemas (1965–97)

Singapore’s independence and subsequent urban redevelopment marked the next stage of expansion for cinemas. In late 1965, two cinemas – Venus Theatre and Golden City Theatre – opened in Queenstown, Singapore’s first satellite town by the Singapore Improvement Trust.¹⁸ Located on Margaret Drive, these were followed by the dual-screen Queenstown Cinema and Bowling Centre in 1977.¹⁹

This reflected the ethos of HDB’s town planning, that is each satellite or new town would be self-contained with a range of amenities and services that residents could access conveniently. In 1972, Toa Payoh Cinema and Kong Chian Cinema (later renamed Central Cinema) opened, bringing the cinematic experience to HDB’s first new town. Other names soon appeared: Savoy in Boon Lay in 1978, Broadway in Ang Mo Kio in 1979, Empress in Clementi in 1980, Bedok Cinema in 1980, Jubilee in Ang Mo Kio in 1981, and Princess and Raja in Bedok in 1983.²⁰

Over in Jurong, Cathay developed the Jurong Drive-In Cinema, which opened on 14 July 1971. The drive-in combined the privilege of car ownership and the fun of film viewing. It afforded cinemagoers a modicum of privacy and the atmosphere of a carnival, under the night sky. 

Located on Yuan Ching Road, it occupied 5.6 ha of land for 900 cars, which required 259,939 cc of infill, and had a massive 14.3 m by 33.5 m screen, hanging 7.6 m from the ground. To add to the atmosphere, vendors sold ice cream and cold drinks to customers in their cars, which were hooked up with speakers. Even its location in far-flung Jurong was a draw. Hotel executive Lilian Gan recalled: “My husband and I used to go there once or twice a week. We’d go on long drives on weekends and end up there.”²¹

Although many cinemas were opening in the suburbs, there were signs from the late 1970s that the movie theatre was losing its draw. Jubilee Theatre on North Bridge Road closed in 1978 due to the lack of modern facilities and declining business. Then in September 1985, Jurong Drive-In closed for good after a short 15-year existence.²² Both the iconic Lido and the original Shaw House were demolished in 1990 to make way for the present-day Shaw House, with the theatre being integrated into the building as opposed to a standalone structure.  

Standalone cinemas became an endangered species after Yishun 10, Singapore’s first multi-hall cinema complex, or cineplex, showed the way. The cineplex opened on 27 May 1992 in Yishun, then the last stop on the North-South Line of the Mass Rapid Transit system. Clad in metal and red and adorned with science-fiction motifs, the building, designed by architect Geoffrey Malone, was intended to look like “a rocket ship which had landed in Yishun from outer space”.²³ 

Yishun 10 had scale. It spanned 3,635 sq m of floor space, with 2,552 seats across 10 movie halls. It housed popular and affordable dining options – Burger King, Milan Pizza and Long John Silver’s – serving as a one-stop destination for the moviegoer. It even offered 10 movies for the price of nine through a stored-value card, allowing cashless payment. This combination of novelty, high-tech cool and convenience proved to be a hit for Golden Village Entertainment – it drew more than three million visitors by the end of 1993.²⁴  

Soon, other cineplexes followed suit. In September 1993, Shaw Organisation opened a four-screen cineplex in Jurong Entertainment Centre, which also housed an amusement arcade, a bowling alley and Fuji Ice Palace, an ice skating rink. And in 1997, Cathay’s youth-centric Cineleisure Orchard opened at the site of the former Orchard Cinema, offering multiple screens, retail floors and dining options.²⁵ 

The cineplex was a model that existing single-hall cinemas – whose attendance numbers fell in the 1990s – found difficult to beat. By the early 2000s, many household names had ceased operations altogether. 

From Big Screen to Small Screen (1995–2025)

While the cineplexes continued to draw crowds, the industry was facing incipient challenges from sociocultural and technological shifts that slowly but surely shaped and changed – perhaps irreversibly – the way people entertained themselves. In 1995, Singapore Cable Vision, on the back of robust financial and infrastructure support by a consortium, launched its first subscription cable television service in Tampines.²⁶  

Priced at $29.95 a month, cable TV promised a world of entertainment at your fingertips and in the comfort of your own home.²⁷ In 1996, 57,580 subscribers signed up, which tripled to 255,000 over the next five years.²⁸ Along with the easy availability of video cassette recorders and rampant video piracy, cinema attendance started to fall.²⁹  

Older cinemas began closing despite attempts at reconfiguring themselves as cineplexes. Some, such as Ang Mo Kio’s Jubilee Theatre, were demolished but others were repurposed, while  still others were given conservation status.³⁰ 

In 1986, Fairfield Methodist Church acquired and refurbished the Metropole Theatre in Tanjong Pagar. The cinema, with its distinctive Modernist curves and wall-to-wall window facade, was designed by local architect Wong Foo Nam and completed in 1958.³¹

Toa Payoh’s eponymously named cinema, which opened in 1972, changed hands twice and is now ERA Asia-Pacific’s new headquarters. Majestic Theatre on Eu Tong Sen Street in Chinatown, a Swan & Maclaren design, was granted conservation status in 1989. It currently houses the Majestic Smart Seniors Applied Learning Centre.³²

By the 2000s, standalone cinemas were well on their way to becoming extinct. Recognising this, the state decided to designate Cathay Building’s Art Deco facade as a national monument in 2003, while the building itself was demolished and replaced by a modern steel-and-glass construction. In 2007, the same conservation status was granted to Capitol Theatre.³³

Disruption finally and truly arrived in June 2007 when the Apple iPhone was launched. Within a decade, Singapore would be inundated by a wave of converging technological developments – mobile broadband, social media, fibre broadband and nationwide 4G coverage – enabling mobile computing that would radically transform how entertainment is consumed.³⁴

Both cinemas and cable TV operators worldwide faced the prospect of freefalling viewership as content creation became increasingly social, personal and personalised. Not only could you watch a movie in the comfort of your home, but you could also watch whatever whenever you want, as many times as you wish and rewatch whatever you have watched earlier. Or you could even create your own content and put it online, and wait or hope for it to go viral. 

Cinema attendance fell from a peak of 22 million in 2013 to 10 million in 2023. Despite an increase in the number of cinema screens from 218 to 277 in the same period, seating capacity held steady at about 39,000 between 2013 and 2023.³⁵ 

The numbers have only gotten worse since the Covid-19 pandemic. According to the Singapore Film Commission, cinema attendance plunged from 18.46 million in 2019 to just 8.4 million in 2024, a drop of 54.5 percent.³⁶

The dominoes began falling on 11 January 2022 when Filmgarde Cineplexes announced it was shutting down its cinemas in Century Square and Bugis+. In June 2022, Cathay Cineplex at the landmark Cathay Building shuttered. This was followed by closures in Ang Mo Kio Hub, Parkway Parade, Cineleisure Orchard and West Mall over the next three years.³⁷

In October 2024, Eng Wah sold its cinema operations to mm2 Asia, marking its exit from the industry after 79 years. In March 2025, Filmgarde announced on Instagram that its last remaining screen in Leisure Park Kallang would close, after 18 years in the industry.³⁸ These were undoubtedly business decisions driven by falling cinema attendance, tight margins, rental and cost pressures and other related factors, in particular, the economic fallout from the
Covid-19 years.

The Future of Cinema

Are present developments merely a market shakeout allowing the fittest to survive or do they portend the end of cinemagoing? Shaw Organisation is certainly not throwing in the towel just yet. In fact, Shaw has announced that it is upgrading Lido with laser projectors and new screens. Full renovation works will only be completed at the end of 2025.³⁹  

Shaw has also taken over the cinema space in Jurong’s Jem mall after the landlord terminated its lease with Cathay Cineplexes and repossessed the cinema space in March 2025. Mark Shaw, director of the Shaw Organisation Group of Companies, told the Straits Times that Shaw Theatres at Jem would open in stages from November 2025.⁴⁰

While Hollywood blockbusters and big-name directors might still pull in crowds on occasion, cinema operators will have to address the larger societal and economic shifts that have eroded the spatial, visual and aural advantages that their big halls, big screens and big sound systems have traditionally enjoyed. With the shift in consumption patterns and the current preference for solitary, private viewing over communal experiences, cinemas certainly must reinvent themselves if they hope to continue avoiding the fate of the bangsawan theatres that they replaced a century ago.

Notes